Twitterpenuer Rodney Rumford is the author of the e-book Twitter as a Business Tool.
He has built an entire web business around the concept. He developed a business marketing plan using Twitter as a tool to communicate with customers, built a monetized website for the niche, and contracts his services as a consultant to help businesses implement this hot technology trend effectively.
If you still don’t have a grip on the Twitter phenomenon,there is a very long and detailed business analysis of Twitter and Facebook on the PBS website Mediashift, which basically confirms how hot both of these platforms are, while also cautioning that their reign at the top of the social media heap will be fleeting, as people tend to herd from one platform to another as the next big thing appears.
But for now, Rodney Rumford is riding high on this hog by embracing it’s use, and sharing his knowlege with others. On his site he lists 17 reasons your business should be on Twitter:
In today’s world… “Conversation is the new currency that fosters business & relationships. Twitter is the Stock Exchange of conversations where interactions get traded.”
17 Reasons Your Business Should Be on Twitter:
People are talking about your product, brand, company or service (you better be listening)
Lack of participation by your business could have negative consequences (ask Exxon or Motrin)
People want to interact with your business (seize this opportunity and the positive options that surround it)
Twitter drives website traffic & awareness
Twitter has the ability to allow your content to spread virally
You can make new connections
Twitter can be used as a channel to access people you that you might not otherwise have access to (networking)
Twitter allows for product feedback
Twitter allows you to touch and interact with customers in a personal way that they value
Brand evangelists on Twitter can be rewarded and encouraged in a variety of ways
Twitter allows you to gather insights and news from the people you follow
You can extend your brand in a new and meaningful way
Your competitors are already there (or will be soon)
You can create a network of influence to help your business in a variety of ways (sales, marketing, support, marcom)
Search Engine Visibility
Twitter allows you to have 1 to 1 conversations in a public way that can extend the reach of your business
Twitter allows you to turn brand detractors into evangelists
